The moving industry is finding itself changing and morphing to suit the fast pace and more tech savvy millennial demographic. The young, entrepreneurial millennials are finding non-traditional methods and more technology driven efficient methods. Find out what’s new in the moving industry, and how to stay in tune with new trends.
Sometimes, life can throw curve balls your way, and as humans all we can do is adapt. Work might change, problems might occur, family might call, or other emergencies. People are on the move and want a trustworthy company who can do a great job in the shortest amount of time possible. Will your company be there during this very hyper sensitive micro moment? Welcome to the digital age where fast and efficient is possible. This is where you should leverage your digital media collateral. From emails, apps, website, and advertising. Website tips to think about:
- Is your website user friendly?
- Can users find their answers immediately?
- Can they contact you immediately?
- Are your services displayed clearly?
- What are your competitive advantages?
You might be thinking reviews and testimonials aren’t anything new. Of course, they aren’t. However, you must constantly manage your online reputation if you want to stay ahead of the curve. Every day, users are searching online, looking for the best option possible. This is true from services provided, consumer products, and restaurants. To stand out amongst the everyday noise and Joe&Co. from down the street, your reputation must be managed. In a culture where users are constantly reviewing and looking for reviews, having less than 3 stars is a red flag. Of course, there will be a few bad incidents, which is why responding and managing those situations are extremely important. In the end, if you’re doing a great job- it will be reflected across all the internet.
Real Time Customer Updates
Whether you’re moving down the street or across the country, there is a lot of stress and anxiety associated with moving. Questions can arise, such as:
- Are my belongings okay?
- Will my stuff get here in time?
- Where is all my stuff currently?
- Did anything break? Can they check?
Being able to address these concerns in real-time is essential. Many moving companies are adapting to additional app based services to help ease mover’s minds. This way people can track their belongings as they are transported to their final destination.
Tying in digital technology and immediate gratification, is the birth of new video quote estimates. Video estimates are now making it easier for movers to analyze and give a more accurate quote for end users. It also gives the end user an almost immediate quote for their moving situation. It erases the long process and back and forth of quoting a big move. It also allows for quicker back and forth regarding frequently asked questions or concerns a mover might have. Chipman will be providing video services soon to incorporate into our full moving package and portfolio.